Doritos and dew it right11/20/2023 ![]() ![]() Berdusco, the vice president of tortilla chip marketing, said a primary reason for the change was "greater competition from restaurant-style tortilla chips, that are larger and more strongly seasoned". Nevertheless, in the costliest redesign in Frito-Lay history, in 1994 the company spent $50 million to redesign Doritos to make the chips 20% larger, 15% thinner, and rounded the edges of the chip. Īccording to Information Resources International, in 1993, Doritos earned $1.2 billion in retail sales, one-third of the total Frito-Lay sales for the year. ĭoritos were released nationwide in 1966, the first tortilla chip to be launched nationally in the United States. He made a deal in 1964 with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant. Arch West was the vice president of marketing of Frito-Lay at the time, and noticed their popularity. Using surplus tortillas and taking the original idea from the traditional Mexican snack known as totopo, the company-owned restaurant cut them up, fried them, and added basic seasoning, resembling the Mexican chilaquiles, but in this case being dry. The original product was made at the Casa de Fritos (now Rancho Del Zocalo) at Disneyland in Anaheim, California, during the early 1960s. The term dorito is a contraction of Spanish doradito (little fried and golden thing), which is a diminutive of dorado (fried and golden thing). The concept for Doritos originated in a restaurant at Disneyland.ĭoritos has also gained notability for its marketing campaigns, including many ads aired during the Super Bowl. Other specialty flavors began to make their debut during the late 1980s. The first flavor was Toasted Corn, released in 1966, followed by Taco in 1967 and Nacho Cheese in 1972. ![]() On January 1st, 2013, YouTube channel AngryJoeShow listed Doritosgate as his number 3 of his top 10 gaming controversies of 2012.Doritos ( / d ə ˈ r iː t oʊ z/) is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. On November 25th, Geoff Keighley, the person who held the initial interview that led to Florence's article, shared on Twitter that he would respond to Doritosgate (shown below), but never followed through with this. In the weeks following the publishing of the article, both the article and the events that followed were commonly discussed on NeoGAF. On October 30th, Eurogamer's Tom Bramwell, the person who edited Florence's article, also made an aftermath article to cover his view and opinion towards the events. Many of these shared Florence's message and were displeased with the legal threat by Wainwright, such as Forbes, Rock Paper Shotgun, Penny Arcade, Destructoid and CinemaBlend. In the days following the events, various news and gaming websites reported on it alongside their stance on video game journalism. I am clear on who the bad guys are in this.- Mr Nyarlathostep 25 oktober 2012 ![]() The threat of legal action brings unbelievable pressure. Alongside his departure, Florence tweeted that he didn't blame Eurogamer because of the pressure of legal action they were placed under and was aware which parties were to blame for the events that happened.Īlso, don't blame Eurogamer for this. On October 25th, following the decision of Eurogamer to edit the article, Rab Florence decided to leave Eurogamer on his own accord. This caused Eurogamer to remove the specific sections in the article where Wainwright was quoted a day after the publishing, which was also explained through an official tweet from Eurogamer.įollowing receipt of a complaint from Lauren Wainwright, Eurogamer has removed part of the article Lost Humanity 18. įollowing the publishing of the article, journalist Lauren Wainwright, who was quoted in the article for several tweets she made during the GMAs 2012, filed a libel complaint towards Eurogamer together with her employer Intent Media, the organizer of the GMAs. The article was edited after its release by the Eurogamer staff due to a libel complaint, but an unedited version can still be found on NeoGAF. In the article, Florence is especially critical towards gaming journalists and their relation with product advertising, specifically Doritos and Mountain Dew. In the article, Florence comments on the state of gaming journalism due to his personal experiences with the Games Media Awards 2012 a week prior, on October 18th, and after seeing an image of Geoff Keighley surrounded by product placement (shown below) from that same date spread on the internet. On October 24th, 2012, writer Rab Florence posted an article titled "Lost Humanity 18: A Table of Doritos" on. ![]()
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